CHICAGO CULTURAL PLAN 2012, IDENTITY, MARKETING, SOCIAL MEDIA CAMPAIGN
In 2012, the City of Chicago underwent a city-wide, community-based planning process on the topics of arts and culture. Creating the City’s second Cultural Plan (the first being produced in 1986), a small team of cultural consultants were tasked with developing and implementing the year-long process’ planning and community engagement phases. As a core member of the team headed by cultural planning firm Lord Cultural Resources, weetu headed the social media and marketing outreach for the 2012 Plan, developing an overall branding campaign to be implemented across social media and traditional marketing channels.
In partnership with Chicago’s Department of Cultural Affairs and Special Events, the Chicago Cultural Plan presented a set of recommended initiatives to support the City of Chicago’s art producers and practitioners, promote its economic growth, and enhance its reputation as a global cultural destination.