CASEY GUNSCHEL, IDENTITY, MARKETING AND WEB DESIGN
Casey Gunschel, a talented Chicago artist making hand-tooled, heirloom, leather creations, initially engaged weetu to develop a marketing strategy to help her grow her business. Gaining an understanding of Casey’s craft and sales channels, weetu realized that Casey’s visual brand needed to align with the detail and quality of her creations. This led to establishing a 2-year marketing strategy and developing a new brand, including new marketing materials, photography and website.