AMASU
Amasu is a speciality herbal coffee company that was founded in Asian tradition aimed at the Western health market. We began working with our client in the very early stages of business ideation, helping them strategize their market approach and product offerings. This was followed by renaming the company to Amasu, a combination of “ama”, which in many Asian and European countries means mother, and “su” which stands for purity.
This project was all encompassing, including strategy, naming, full identity system, Shopify and Amazon shop design directions, packaging design concepts and copyrighting.
Amasu is now available! Ancient recipes and ingredients now accessible for modern health routines. Give it a try!
2021 Naming / Corporate Design / Packaging / Web Design
©Jessica Kleffner / weetu corp. 2022
Web and Social
Brand Icons
Packaging Design
Brand Pattern
