weetu Carly journeyed to Berlin to participate in Berlin Music Week, followed by Berlin Art Week. It was also an opportunity to catch up with long time favorite weetuzoo collaborator, Helen Schneider of The Sustainable Love Corporation. Schneider was pivotal in the organization of "Word on Sound," which combined a passionate commitment to music and the cultural and business community in Berlin to unify the needs and challenges of the changing cultural and business landscape.

The Berlin Music Week is a five-day event powered by performance, concerts, parties, conferences, panels, seminars and networking opportunities. As a music mecca, Berlin furthers its role as creative provocateur during this event, with offerings that provide audience and professionals a compact panorama of what's trending on the international music market. Berlin Music Week is designed and coordinated by Kulturprojekte Berlin and supported by the Senate Department for Economy, Technology and Research, Berlin Partner and visit Berlin.

"The energy to make and share music in Berlin is unparalleled in Europe. Within these mammoth buildings and wide streets, one feels simultaneously sheltered and free," says Schneider.

(Pictured above, Helen with Word on Sound guest speaker, Cyril Martin)

Helen Schneider on Event Planning: With an all-vinyl campus radio show called “Magic Soup”, and summer jobs coordinating outdoor festivals and music for the local concert producer/promoter Belkin Productions (now part of the Live Nation empire), Helen Schneider's career in music and in events started stateside in 1989.

Born in Cleveland, Ohio, Schneider has lived in Washington DC, Los Angeles, San Francisco, Chicago, and Cologne and currently resides in Berlin. Since March 2012, Helen has been curating and producing the music industry B2B platform at Berlin Music Week called Word on Sound.