No, it's not a Wall of Voodoo-1982 cover band. WEETU launched a new marketing and ad campaign for Illinois Coalition of Immigrant and Refugee Rights (ICIRR) this month focused on encouraging legal pathways to U.S. citizenship. The first part of this multil-lingual, multi-year initiative will air throughout Chicagoland airwaves via UNIVISION's family of radio stations. As reflected by its tagline of "Protect the Life You Know (Protéje la Vida que Conoces)," the overall campaign concept touches upon the real concerns that U.S Legal Permanent Residents
have around their tenuous U.S. residential status.
Below are fifteen-second and thirty-second Spanish versions of the
radio spots:
:15 ICIRR/UNIVISION Radio Spot
:30 ICIRR/UNIVISION Radio Spot